MPire Marketing offers a SEO services for website owners, startups, entrepreneurs, and local small business owners.
Schedule a consultation call today to get to know us, share your goals, and learn how we might be able to work together to achieve them.
Here’s more about our services…
Our SEO marketing services include:
- Keyword Research & Strategy
- Content planning and creation
- Content optimization (on-page SEO)
- Off-page SEO
- Link Building
- Technical SEO
- Local SEO
Let’s Discuss How My Agency Can Increase Traffic to Your Website
- SEO – Get more traffic without paying for ads
- Social Media Marketing – build your audience and brand
- Video Marketing – harness the power of video to market your business
Keyword Research & Strategy
MPire Marketing is an SEO company that knows how to help your company get rank for competitive keywords. We’ve worked with many tough niches, including Finance, Mortgages, Rehab, and outdoor gear. We start by reviewing your goals, analyzing your website, and establishing an action plan based on agile methodologies. We provide ongoing reporting, so you know exactly what you’re getting for your money.
Content Creation and Writing
Understanding how to write for both search engines and real people is a skill we apply to your company. Yes, we understand that creating and publishing content takes time for you!
So it’s preferable to leave it to us because we know how to write, establish strategy, and determine what material can have a significant impact on your business. In exchange, you will receive all of the advantages of SEO without losing your customer’s or client’s interest.
The fundamentals of On-Page SEO include optimizing your headlines, HTML tags (title, meta tags, and header), and images. Because On-page SEO makes search engines understand your webpage, along with evaluating if it’s related to the searcher’s inquiry, it is one of the most important factors to consider in your website. With that, we’ll help you manage those elements on each of your web pages so you can rank higher and get more relevant visitors from search engines like Google, Bing, and Yahoo.
Off-page SEO signals are vital in boosting your website’s ranking. We agree that it is important to fix your website from the inside, but we don’t end there. We at MPire Marketing will assist, guide, and assist you in creating quality backlinks, which are the heart and foundation of off-page SEO and have a significant impact on search engine rankings.
Link building is a fundamental part of any SEO campaign. You need other websites to link to yours in order to establish trust in the eyes of search engines like Google. We engage in 100% ethical link building (only white hat techniques). While this may be more time-consuming and a little higher cost, the result is you don’t have to worry about your rankings going up and down with an algorithm change.
Technical SEO helps in increasing its web pages in the search engines. MPire marketing’s primary goal is to enhance the technical features of your website and fix on-site issues that can help improve the site’s rankings in search engines. It is also found that when your website is understandable, faster to load, and easier to crawl by the “search crawlers,” you will be rewarded with better or higher rankings.
For business owners with a local brick-and-mortar location, local SEO is the most essential and accessible strategy to expose your brand not only from your storefront but also to local search results in Google or other search engines. We will assist you in improving the local search ability and be more accessible to prospects in the local online community.
Why Choose MPire Marketing’s SEO Services
The proof is in the results, and we get our clients’ results!
With over a decade of experience, we at MPire Marketing have been exposed to and encountered a wide range of challenges that a marketing team may face. We are continually building and honing our talents to meet today’s marketing demand, possibilities, and ecosystem!
Allow the professionals like us to handle your SEO marketing, and we can guarantee to deliver you both excellent results and satisfaction! We will do it right and see your business grow, improve customer experience, drive more traffic into your site, and give you an edge over the competition.
At MPire, we believe that developing relationships is essential to attaining any goal. We recognize the value of creating a trusted connection with current and potential clients.
We’ll devote hours to improving your experience, studying many touchpoints, and analyzing data to learn more about your customers so we can better target them.
“Communication is the key” as the phrase goes, but we believe that communication will be absent if one cannot grasp it. So, at MPire Marketing, we make sure that we all understand each other and maintain continual communication with all of our clients.
Communication is also one of the most important factors that we take seriously because it has a significant impact on marketing strategies, techniques, and other aspects.
As time goes by, many things have changed in terms of SEO marketing. And one thing that needs to be done is to continuously keep up and improve the marketing strategy in order to match today’s demands.
As the competition rises, one of the sacred oaths of the MPire marketing team is to always enhance our skillset and acquire new marketing techniques so that you, the client, can have a major edge over the competitors.
MPire marketing has delivered outstanding results to a wide range of clients with different needs throughout the years. We used content marketing, social media, and video marketing tactics to help every entrepreneur and small business owner, like you, in conquering every market online and get ranks in search engines.
What to Expect From MPire Marketing
MPire Marketing is a full-service digital marketing company, offering professional search engine optimization services to help business owners, website owners, entrepreneurs, startups, and local small business owners to get more traffic to their website. As a result, leads and sales increase.
- Metrics-based: We use a data-driven approach to SEO. You’ll know exactly where you started and exactly what our efforts are doing for your business.
- SEO Strategy: We understand the types of strategies that take top national companies to the top of the search engines. We’ve done it for companies like LendingTree. Let us do it for you.
- Comprehensive Content Planning: While other company’s charge you to superficial changes to optimize your title tags, we’re doing the heavy lifting by creating and executing a comprehensive content plan that will allow you to rank. Cause if you don’t have a page for it, it doesn’t matter how optimized your title tags are; you’re not going to rank!
- Competitive Analysis: We look through your market and determine the strategies and assets that are working for your competitors, then make sure you have something in place that can compete.
- Top Quality Content: Above all else, your content has to be competitive enough to beat your competition. We know exactly how to do that–it’s our superpower.
- White-hat Link Building: No tricks here, just real relationship building and delivery of quality content that’s useful to audiences.
- Synergy: Couple your organic SEO campaign with paid ads for fast traffic or social media to help syndicate your content and grow your social audiences
- Reporting: Everything we do is reported using Google Analytics and other software to demonstrate results.
MPire Marketing’s Agile Methodology
At MPire Marketing, we use an agile methodology to prioritize your work. This allows for flexibility to shift priorities if needed, with the reassurance that you can see exactly what we’re working on using a shared Trello board and Slack for communication.
Here are the steps involved:
Step 1: Establish Client’s Primary and Secondary Goals
When planning a marketing strategy, we always begin by identifying and defining the core and secondary objectives. We trust that creating goals for each and every action we take will help not only us but you as well, in identifying and prioritizing what is most important.
Remember that goals are an important component of various marketing tactics! It establishes the course for what must occur in order for your service or product to be successful in the market, and it serves as the foundation for the strategy we created.
Step 2: Research and Evaluate
After establishing our goals, it is time to research and evaluate things. First, we will do research and analysis on your main competitors to see how well they are performing in the market. This includes, but is not limited to, understanding what they are offering, assessing the SEO efforts of competitors.
It is standard practice for every marketing team to assess competitors’ performance in order to determine how we will implement our marketing plan and get a significant competitive advantage.
Second, we will evaluate your current marketing strategy. This is an important step for us to understand what we can improve and what we can further add. This part also includes the analysis of your strengths, weaknesses, opportunities, and threats. Or we call SWOT analysis.
S – STRENGTHS
This refers to the aspects of your company that offer it an edge over its competition.
W – WEAKNESSES
What puts your company at a disadvantage against its competitors.
O – OPPORTUNITIES
These are things your company could take advantage of.
T – THREATS
Factors that could impact negatively on your business.
Step 3: Develop Strategy and Action Plan
Now that we understand you, your competitors, and our target market, it is time to build our strategy and plan on how we can conquer the world of digital marketing!
Please note that depending on the outcome of the research, and SWOT analysis, the strategies and action plan may differ. But based on our on what we discovered, we’ll start to bring different strategies to the table. This may include:
- Content planning
- Content creation
- Email marketing campaigns
- Website optimization
- Link building
- Media advertising
- 3rd party tools that can help us achieve your goals
Step 4: Implement and Create
Here we’ll take what we developed in Step 3 and put it into action. With a strong strategy in place, we’ll set your plan into motion as we implement and create content that drives traffic to your website.
Here we will also assess the effectiveness of our strategy.
Step 5: Monitor and Measure Progress
Now that we have already implemented our strategy, it doesn’t mean that our work is done. The next step, and the most essential part, is to monitor and measure the progress and results.
Measuring the performance of our digital marketing strategy will help us identify what’s working and what’s not. It also keys us in on areas where we can return to Step 3 and implement new strategies.
When we are monitoring the progress, we are looking at:
- What went well
- What didn’t go well
- What are visitors responding well to
- What are visitors telling us about their site interaction that we can use to inform our strategy
Step 6: Report (Readjust as Necessary)
It’s always possible that once we launch your digital marketing campaign, we won’t get the results we expected. This is, after all, an unavoidable part of the process.
For example, what if a competitor is matching our strategy, or maybe even beating it. Maybe they’re putting out 10 videos a week along with multiple blog posts and social media posts. We have to take into account that sometimes, our competitors are putting significant resources into their organic campaigns.
So, that is where reporting and readjusting the strategy comes in! With all data we gathered from constantly monitoring the plan we executed, you will see where things are going well and where new opportunities exist to put in more effort.
Whether it is a small or big adjustment, we will make it happen so your brand can cut through the noise and stand-out!
Step 7: Repeat steps 3-6
Because the digital world changes so quickly, we must be on the alert at all times to spot opportunities and identify areas for development.
One approach to do it is to repeat the steps (if necessary). Looking at the data and how the methods perform is crucial since we would be blind and unable to make reasonable decisions without it.
Always remember to learn from your mistakes and look for ways to improve!
Search Engine Optimization FAQs
What is SEO?
When consumers search for products or services linked to your business, SEO, or Search Engine Optimization, is the process of making your site more visible to the search engines. Essentially, SEO will help in the exposure of your business to search engines such as Google, Bing, Yahoo, AOL, and others, as well as the increase of traffic to your website.
In addition, the higher your web pages’ exposure in search engines or results, the more you are going to attract new and existing clients to your business.
How exactly does SEO Work?
Google or other search engines send out “crawlers” that gather relevant information on anyone’s query. For example is if you search for “Apples” in Google, crawlers will go out and scan or look for relevant topics to every single website on the internet and will list it based on rankings.
How much does SEO cost?
The cost of SEO will increase based on the competition you face. For example, a divorce lawyer may be going up against 3-5 competitors who all have a full time in-house SEO expert working for them. In this case, hiring someone for 3-5 hours a week just won’t make a dent. For others, the competition may be sparse, and you may immediately be able to attain top rankings with a minimal amount of effort. Having a monthly budget of $3,000 to $5,000 is ideal, but if the business owner is willing to do the work, this amount can be scaled back to a coaching program, with costs ranging from $1000 per month for 1-1 sessions to $500 for group coaching.
Can I do it myself?
You can certainly perform SEO on your own. Anybody can learn and understand how to do SEO for their company with some study and experimentation.
What affects SEO?
- Domain Names
- Site Architecture
- Loading Speed
- Social Media
- Schema Markup
- Mobile friendly
Does blogging help with SEO?
It certainly does. However, running a weblog is not just a ranking criteria. Blogging is beneficial to SEO because it helps in a variety of essential ranking variables. It may make a tremendous difference in how well your whole website operates in the search engines if you’ve had a blog that is continually updated with high-quality blog entries on topics that are highly relevant to your audience.
Is SEO better than PPC?
SEO is a long-term commitment to your business whereas PPC is a quick way to generate leads and sales. Each one has its own benefits and drawbacks. For example, if you stop paying for ads, your traffic will dry up immediately, but with SEO, you may maintain high rankings for quite some time. However, SEO generally takes much longer to start seeing a return, in most cases, 3-6 months. For a brand new site, it may be even longer.
PPC + SEO creates a winning strategy that is hard to beat.
How long does it take to see results?
When SEO is implemented by an expert, SEO can take as little as 2-3 months to show results for an established domain with some digital assets. It may take 6 months or more to see tangible results for a brand new domain. Monthly reporting does help to show ranking increases, but in most cases, a business will start out unranked, then go to the top 100, top 50, top 30, top 20, top 10, then top 3-5. This progression takes time.
The worst mistake we’ve seen business owners make is giving up just as they are starting to rank. They’ll quite after a month or two, only to see their site stop at position 14. This position provides generally no traffic, but is right on the edge of creating traffic for the website.
So whatever you do, don’t make that mistake…
What are some SEO best practices?
- Write for people first, then for search engines.
- Make sure you’re using targeted keywords.
- Concentrate on establishing relevant links.
- Make changes to things that are slowing down your website.
- Keep an eye on Google’s algorithm changes.
- Revise or improve any existing information and add subtopics that are missing.
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