Google Ads are an effective part of digital marketing, while it isn’t the only way to advertise and reach your business goals, they can be extremely effective for boosting your business.
First of all, let’s get familiar with what Google Ads are…
What Are Google Ads?
If you’re already familiar with Google Ads, you may want to skip further into this article.
Google Ads is the largest Pay-Per-Click ad platform, where websites can have Google put up ads for their website, only paying Google for every click they receive from a user.
Pro tip: For more information about the nitty-gritty of How Google Ads Work, check out our article.
In Google Ads, a business can set up their maximum bid they’re willing to pay for someone to click on their search ad. Then they also set up their maximum spending for each day, which means people can pay as much or as little as they’re willing to for their ads.
So Google Ads are a way to advertise your business on Google and all related Google Networks like YouTube.
Next, how can we customize Google Ads?
What Customization Options Are Available?
Google Ads has many customization options, and these can make or break how well Google Ads works for your business. While it may seem intimidating at first, all of these options and micromanagements are ultimately what allow Google Ads to work well for your business.
Here are some ways you can customize your Google Ads:
- Ad campaign type
- Ad creative
- Ad slogan
- Max bid pricing
- Keyword targeting
- Location targeting
- Negative keywords
- Specific time of day targeting
These options can all be applied to a specific Google Ad campaign, ad group, or specific ad copy.
Pro tip: There are many different types of Google Ads Campaigns. For an indepth break down, check out our article on Google Ads Campaigns.
So why else are Google Ads important to your business?
Why are Google Ads Important?
In the Google Search results page, any sponsored results will usually be at the top of the page, meaning you can pay to be above all of your competitors.
Since Google is the most used search engine, you’re capturing around 80-90% of search volume. You’re essentially guaranteed to have your target audience reachable through Google Ads.
Using this to your business’s advantage is in your best interest. This is done through capturing even a small percentage of your audience through having a decent conversion rate.
Pro Tip: If you aren’t using Google Ads, you might be missing out on a massive ROAS or ROI from Google Ads.
Now that we understand that, let’s explore how you can make Google Ads work for your business.
Ways Google Ads Can Grow Your Business:
Now let’s break down the ways Google Ads will tangibly affect your business. Here are some of the ways your business can take advantage of Google Ads
Creating Fast Results
Google Ads can boost your website to the top of the Search Engine Results Page; all you need is a high bid and a high Quality Score for your ad and Landing Page.
Google Ads is not an alternative to good SEO, but SEO takes time and focuses on organic search results, whereas Google Ads is quick to set up and can start paying to go to the top of the SERP. Ultimately, both are good strategies and should be focused.
By Building Awareness Of Your Brand
Google Ads are a great way to build brand awareness, even if people aren’t clicking on your ads.
Google Ads are a cheap way to boost visibility, and quickly, being able to target the audience you want to build rapport and trust with.
By Driving Online, In-App, In-Person, And Over-The-Phone Sales
The main goal of most marketing campaigns is to drive sales. Google Ads are another means to an end to increase your sales and revenue.
If done right, Google Ads can offer a massive ROI, starting around $2 for every $1 spent, but we’ve seen even up to $10 for every $1.
Pro Tip: For more information on ROI, check out our article on ROI vs ROAS
Find Customers You Wouldn’t Have Reached Normally
With Google Ads targeting, you can target specific audiences and people; this is done through using the Google Search and Display Networks. This lets you sell to both people looking specifically for your product, but also advertise to people browsing related products and services.
This goes hand in hand with building brand awareness, but advertising to both people in your sphere and people adjacent to your sphere of influence and product awareness, leading to increased awareness of your products and services.
What Does This Mean For Your Business?
If you’ve decided Google Ads is worth the investment for your business, there are a few different ways you can implement them for your business.
One way to start doing Google Ads for your business without paying for more than just the ads is to learn the ins and outs of Google Ads. However, this isn’t really a free option; Google Ads requires time and effort to learn how to set up and do it effectively.
Once they’re set up, Google Ads often also requires continuous A/B testing and upkeep over time. Often, this may not be viable for small business owners who have busy schedules and don’t have the time for all of that.
Another option is contracting a Google Ads Manager who already has the skills and expertise to efficiently set up your Google Ads to hit the ground running. Then you don’t have to worry about micromanaging, because your Google Ads Manager can run your A/B testing and micromanage for you.
Consider contracting MPire Marketing for your Google Ads Management for a tailored Google Ads experience.